The first flavour variation for Bulmers since their doors opened, Bulmers Pear was launched in 2009 and became an instant success.
Bulmers Pear Cider is created to the highest standards that you would expect from Bulmers. The best quality pears are ripened and selected to provide a distinctive character and a delicately refreshing taste.
The best selling pear cider in Ireland, Bulmers Pear is available in pint bottle, long neck and 500ml can.
Bulmers Original Irish Cider is Ireland’s favorite cider. It is patiently vat matured to deliver a pure, crisp, refreshing flavour and natural character. A time honoured tradition that is part of its authentic heritage.
Enjoying the success of being the number one cider in Ireland, Bulmers Original Irish Cider has grown it’s brand share, and the Cider market in Ireland since 1994.
A time honoured tradition of cider making which has been mastered over the last seven decades
Bulmers Original Irish Cider remains the most popular LAD brand in pubs among 18 – 24 year olds (Source: Ipsos MRBI, Most often drunk brand, MAT October 2011) with the Bulmers pint bottle topping sales as the number one on the market.
Bulmers Berry is another great success story - Launched in 2010, Bulmers Berry is now the best selling flavoured cider brand in Ireland.
A unique blend of seventeen varieties of apple and the finest selection of blackcurrants, raspberries and strawberries deliver that distinctive Bulmers character fused with the naturally refreshing taste of ripened berries.
Bulmers Berry is available in pint bottle, long neck and 500ml can.
Created in the same authentic time honoured tradition as Bulmers Original Irish Cider. Bulmers Light provides the crisp, refreshing flavour and natural character you’d expect from Bulmers - but with fewer calories.
Launched in 2004, Bulmers Light was the first extension to the Bulmers brand. Bulmers Light is the only Light cider on the Irish market. Containing fewer calories than Bulmers Original, it is enjoyed by the more calorie conscious drinker while still maintaining the 4.5% alcohol and full taste that you would expect from a Bulmers Cider.
In 2011, the Bulmers Light pint bottle was launched followed by the launch of the Light litre bottle later on that year.
Our portfolio also includes Bulmers Mid-Strength, a lower alcohol cider with all the great taste of Bulmers Original, and Bulmers Specials, two unique and innovative new flavours which are spicing up the market.
Crafted in the same time honoured tradition as Bulmers Original Irish Cider, Bulmers Mid-strength provides the crisp, refreshing flavour and natural authentic character you’d expect from Bulmers – but with reduced alcohol – from 4.5% ABV to 2.3% ABV. Bulmers Mid-Strength has proven its place on the market with the great taste that you would expect from Bulmers Cider but with lower alcohol content. Meeting demand for a cider with lower alcohol content, Mid-Strength has been a steady performer on the market since its launch.
The very latest addition to the Bulmers portfolio, Bulmers Specials, are available in two different flavours, these blended ciders are something truly special. Each variant of Bulmers Specials has been carefully crafted to create its own distinct character and rewarding taste, which is best enjoyed served chilled in a glass without ice, a unique and innovative way to enjoy cider.
Spiced Apple & Honey- Bulmers Original Irish Cider blended with honey, orange peel and cinnamon. A smooth, delicately spiced cider with a refreshing hint of citrus.
Spiced Apple & Rhubarb- Bulmers Original Irish Cider has been blended with tangy rhubarb and finished with sweet cinnamon to create this distinctive cider.