Why is Bulmers only Called Bulmers in the Republic of Ireland?
Bulmers Ltd. do not own the trade mark for Bulmers outside
of the Republic of Ireland. The Magners name is derived from the name of local Clonmel man, William Magner, who in 1935 started cider production and founded the company which is today Bulmers Ltd. The Magners brand name was developed by Bulmers Ltd. In 1999 when the company decided to apply its outstandingly successful home market development strategy to a number of export markets.
The Magners brand, which intentionally mirrors all the product and design characteristics of the Bulmers brand, was successfully test marketed in Spain, Germany and Northern Ireland and is now exported to 30 countries worldwide.
What is the difference between Bulmers and Bulmers Light?
Created in the same authentic time honoured tradition as Bulmers
Original Irish Cider.
Bulmers Light provides the crisp, refreshing flavour and natural character you’d expect from Bulmers but with fewer calories.
Does Bulmers use Irish apples?
Bulmers Original Irish Cider is Ireland's biggest purchaser of
Irish apples. The entire harvest from Bulmers 250 acres of orchards, together with the total harvest of cull of apples in the Republic of Ireland plus a substantial portion of Northern Ireland's crop, is required for the Bulmers cider products.
17 varieties of apple are grown in the Bulmers Orchards in Clonmel and are used to make the famous Bulmers brand. The 17 varieties of apple mature at different times of the season, thus allowing the orchard managers to pace the harvest and produce sufficient varieties to make up a traditional blend like Bulmers, throughout the year.
What is the Full Product Portfolio at Bulmers Ltd.?
Bulmers Original Cider,
Bulmers Pear Cider,
Linden Village Cider,